The only cure is kindness! Bears saved from serious harm in powerful campaign

Celebs join forces for powerful campaign to end bear bile farming.

A new initiative, entitled The Only Cure Is Kindness, is calling for society to wake up to the way in which animals are disrespected for the benefit of people.

We are all familiar with animals being used for their meat, their fur, and even for hunting, but one thing the public is often left in the dark over is their use in medicine.

This is why campaign are focusing on rescuing caged bears in Vietnam where they are kept for bear bile farming – a practice that sees the extraction of bile from live bears which causes suffering as well as physical and psychological issues.

The bile has high levels of ursodeoxycholic acid (UDCA), useful for treating liver and gallbladder conditions, and has been used in Asian medicine for thousands of years.

However, there are now many readily available herbal and synthetic alternatives with the same medicinal properties, making the argument for the use of bear bile redundant.


A host of famous faces have joined forces for the campaign, with Ricky Gervais, Dame Judi Dench, Olivia Newton John, and renowned conservationist Dame Jane Goodall, supporting the cause by calling for a reset of humanity’s relationship with nature.

Speaking about his involvement, Ricky Gervais said: “If this [coronavirus] crisis has taught us anything, it’s the power of leaving nature alone – and that the only cure is kindness.

“We’ve got so much to learn from animals and nature, and there is so much we can do to help. Let’s be kinder to nature, and kinder and more forgiving to each other too.”

Meanwhile, primatologist and anthropologist Jane Goodall added: “We’ve all now experienced what it’s like to be cooped up for a few short months and I believe people will now have more empathy for the innocent and intelligent creatures who can be trapped on farms, in horrible conditions, for decades. It’s clear, the only cure is kindness.”

Wildlife organisation Animals Asia are leading the way by working with the farmers, government, traditional medical associations and community to build awareness around animal welfare associated with the trade, and the 10,000 bears held on bear bile farms.

In July, they rescued two three-month-old moon bear cubs that had been illegally trapped and put on sale on the black market and placed them in a sanctuary for rehabilitation.

Today, they continue on their incredible mission to save hundreds more bears, and educate the masses that the only cure is kindness.

For more info, visit: Animals Asia.

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