The freedoms of 2021 are so close we can practically taste them.
And what better way to hurtle back into some sense of normalcy than to celebrate down the front row of an epic music venue promising globally-renowned acts to entertain us?
This is all possible thanks one exhibition centre and a brand spanking new makeover.
Over in London’s West Kensington, the infamous Olympia – which first opened in 1886 – is set to undergo some surgery as it’s being given a whopping £1.3billion cash injection for a revamp.
The iconic location has already welcomed huge stars through its doors, from The Cure to Jimi Hendrix to Pink Floyd, so they are no stranger at executing nights to remember.
They have also hosted the glitziest and most glamorous events on the showbiz calendar, including the Burberry Autumn/Winter 2020 show at London Fashion Week which was splashed all over the fashion press, including Vogue.
Alongside the music venue, two hotels will open to create an even greater cultural destination in the heart of the city.
While the 5* Hyatt Regency will provide swanky rooms and suites with a bar, deli and new restaurant, boutique hotel chain citizenM will offer affordable luxury with iconic art decor.
But the music venue, that’s really what we have our eye on…
Boasting a 4,400-capacity space – equal to Brixton Academy – the state-of-the-art venue will be run by AEG Presents, the world-leading global music and live entertainment company.
Chatting about the renovation, Managing Director of Olympia London, Nigel Nathan, said he can’t wait to enrich the lives of visitors.
Nathan said: “We’re incredibly excited to have these fantastic brands joining us. Collectively, we’re creating richer experiences and more opportunities for all our customers and visitors that we host at our iconic London venue.”
Meanwhile, YOO Capital, the company who are investing in the development, are elated that there is light at the tunnel after the bizarre 2020 we have all endured.
Their chairman, John Hitchcox, said: “It’s been a challenging year for the events, live entertainment, retail and hospitality sectors – but having these three partners on board is a real positive for London and a clear indication of confidence in both the city and this iconic landmark as a destination for culture and creativity.
“It will give a real boost to the local economy, so we are very pleased to be taking another big step towards the realisation of a new vision for this area.”
We can’t wait to see which artists will be on the line-up!