As we’re reunited with friends this summer, an Aperol Spritz in hand, the sunshine beating down, life feels good again.
Though out of sight does not mean out of mind, and even though we have our freedom again, Mother Nature needs us.
Her oceans are struggling to breathe, with more than 11million tonnes of plastic litter being dumped into the sea every year – the equivalent of one truck of plastic every minute.
Not only does this aesthetically affect our beautiful open waters, it also poses high risk to the residents inside, notably the marine life.
Surrounded by pollution, it is only a matter of time before they either ingest plastic and die of starvation as their stomachs are filled with debris or they become entangled and trapped.
Determined to tackle the issue, Ocean Wise and Tru Earth are joining forces to launch the Great American Shoreline Clean-Up.
Their teamwork will encourage unsung heroes to face the reality of ocean plastics and have a chance at improving their environmental handprint.
The ‘handprint’ has been coined by a research institute in Finland to replace our carbon ‘footprint’, with the idea that a footprint being left behind is often too late to make change, whereas a handprint can influence a decision of where to make our mark going forward.
Ocean Wise are experts when it comes to conservation, as a not-for-profit organisation dedicated to creating a world in which our seas are healthy and flourishing.
Meanwhile, Tru Earth are an eco-friendly cleaning company who strive to keep millions of plastic laundry detergent jugs and capsules out of landfills.
Together, they are a force to be reckoned with and will kickstart their pilot shoreline clean-up programmes in California and Texas this summer.
Speaking out on the partnership, President and CEO of Ocean Wise, Lasse Gustavsson, said: “Saving our oceans is only possible with many people taking practical actions in their lives.”
He continued: “That’s why our programme has been so successful at, not only keeping plastics out of our oceans, but influencing important government policies and changes to business practices.
“Now, with the support of Tru Earth, this is just the beginning of a global movement of everyday people being part of restoring our oceans.”
They follow in the footsteps of the Great Canadian Shoreline programme, which since its inception in the mid-90s, they have hosted more than 28,000 clean-ups with volunteers preventing a staggering 2million kg of trash entering Canada’s oceans, lakes and rivers.
To get involved, click here: Ocean Wise.