Back in 1970, an unknown festival launched called Glastonbury, with tickets costing £1.
Fast-forward to today, and Michael Eavis charges £265 to grace his Worthy Farm fiesta – that’s a hefty price tag before you’ve even factored in booze, food, and travel.
This is what makes the folk over at Primadonna Festival so freaking fabulous as they are committed to making celebrations accessible to all and are offering a ‘pay what you can’ scheme.
This means, to join their festivities this summer, you could pay just £1 if you’re struggling.
The goal is to recognise the incredibly tough time that writers, creatives and the general public have had over the last 16 months since the start of the pandemic.
At the heart of what they do, the organisers strive to gift an empowering and life-changing experience to all their attendees, which is what sparked the idea of the pay scheme.
In addition to this, they carefully curate their line-up to celebrate diversity within the creative community, with inclusion being the main focus of their events.
Back in 2019, their debut festival, a third of speakers and artists were black, indigenous or people of colour, and they aim to recreate the magic for this year’s theatrics across July 30-August 1.
So far so great, but what can you expect from Primadonna?
The festival, at the Museum of East Anglian Life in Stowmarket, Suffolk, promises brilliant guests and performances, in a beautiful setting with camping, great food, and late-night fun.
Think creatives, writers, readers, publishers, artists, thinkers, comedians, performers, musicians and foodies, then you’re halfway there.
Founded by a group of women from across the arts and culture industries – including QI host, Sandi Toksvig, and President of the Women’s Equality Party in the UK, Catherine Mayer – they wanted to join forces to make a space that stood out on the festival scene.
It is being hailed as the UK’s best staycation this summer, and while its spotlight shines on women and non-binary people, it is open for all genders, ethnicities and different economic status.
Topping the bill, you’ll find MasterChef regular Grace Dent in conversation about her love of food and her new memoir Hungry, alongside discussions of race, finding identity, and LGBTQIA+.
Meanwhile, movie fans can enjoy a premiere of new Jackie Collins documentary Lady Boss and Adam Curtis film It Felt Like a Kiss that has never before been shown on the big screen.
There is plenty for the little ones too, including readings from award-winning YA author Elle McNicoll, an intergalactic ‘space session’ with TV presenter and writer Sarah Cruddas, zine workshops, campfire storytelling, craftivism and kids’ creative writing classes.
The Primadonnas promise that there is something for everyone and all are welcome.
Why not join them to find out?!
To grab your tickets, click here: Primadonna Festival.